{"id":6604,"date":"2024-10-23T15:46:17","date_gmt":"2024-10-23T07:46:17","guid":{"rendered":"https:\/\/t.n-years.com\/?p=6604"},"modified":"2024-10-23T15:46:17","modified_gmt":"2024-10-23T07:46:17","slug":"%e5%b9%bf%e5%91%8a-sdk-%e4%bc%98%e5%8c%96%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/t.n-years.com\/?p=6604","title":{"rendered":"\u5e7f\u544a SDK \u4f18\u5316\u7b56\u7565"},"content":{"rendered":"<p>\u4e3a\u4e86\u63d0\u5347\u5e7f\u544a\u6536\u5165\uff0c\u9664\u4e86\u901a\u8fc7\u591a\u5e7f\u544a SDK\uff08\u5982 AdMob \u548c\u7a7f\u5c71\u7532 SDK\uff09\u5b9e\u73b0\u586b\u5145\u7387\u8865\u5145\u5916\uff0c\u8fd8\u6709\u4ee5\u4e0b\u51e0\u79cd\u5173\u952e\u7684\u4f18\u5316\u7b56\u7565\uff0c\u80fd\u591f\u5e2e\u52a9\u63d0\u9ad8\u5e7f\u544a\u6536\u5165\uff1a<\/p>\n<h3>1. <strong>\u5e7f\u544a\u805a\u5408\u4e0e\u7ade\u4ef7<\/strong><\/h3>\n<ul>\n<li><strong>\u5e7f\u544a\u805a\u5408\u5e73\u53f0<\/strong>\uff1a\u4f7f\u7528\u5e7f\u544a\u805a\u5408\uff08mediation\uff09\u5e73\u53f0\u5c06\u591a\u4e2a\u5e7f\u544a SDK \u96c6\u6210\u5728\u4e00\u8d77\uff0c\u7531\u5e73\u53f0\u6839\u636e\u586b\u5145\u7387\u3001eCPM\uff08\u6bcf\u5343\u6b21\u5c55\u793a\u6536\u76ca\uff09\u7b49\u5b9e\u65f6\u9009\u62e9\u6700\u4f18\u7684\u5e7f\u544a\u6e90\u3002\u5e38\u89c1\u5e73\u53f0\u5305\u62ec <strong>AdMob Mediation<\/strong>\u3001<strong>Mopub<\/strong> \u7b49\u3002<\/li>\n<li><strong>\u7ade\u4ef7\uff08Header Bidding\uff09<\/strong>\uff1a\u7ade\u4ef7\u5e7f\u544a\u901a\u8fc7\u5b9e\u65f6\u62cd\u5356\u7684\u65b9\u5f0f\u9009\u62e9\u6700\u9ad8\u51fa\u4ef7\u7684\u5e7f\u544a\u6e90\uff0c\u4ece\u800c\u63d0\u9ad8\u5e7f\u544a\u6536\u76ca\u3002\u901a\u8fc7\u652f\u6301\u7ade\u4ef7\u7684 SDK\uff0c\u5982 <strong>Pangle\uff08\u7a7f\u5c71\u7532\uff09<\/strong>\u3001<strong>Facebook Audience Network\uff08FAN\uff09<\/strong>\uff0c\u53ef\u4ee5\u63d0\u5347\u6536\u5165\u3002<\/li>\n<\/ul>\n<h3>2. <strong>\u7cbe\u51c6\u5b9a\u4f4d\u4e0e\u7528\u6237\u7ec6\u5206<\/strong><\/h3>\n<ul>\n<li><strong>\u5730\u7406\u4f4d\u7f6e\u5b9a\u5411<\/strong>\uff1a\u6839\u636e\u7528\u6237\u7684\u5730\u7406\u4f4d\u7f6e\u6765\u5c55\u793a\u6700\u5408\u9002\u7684\u5e7f\u544a\uff0c\u5e7f\u544a\u4e3b\u901a\u5e38\u4f1a\u4e3a\u7279\u5b9a\u56fd\u5bb6\u548c\u5730\u533a\u7684\u7528\u6237\u63d0\u4f9b\u66f4\u9ad8\u7684\u51fa\u4ef7\u3002\u4f8b\u5982\uff0c\u5728\u4e2d\u56fd\u5927\u9646\uff0c\u53ef\u4ee5\u4f18\u5148\u4f7f\u7528\u7a7f\u5c71\u7532\u548c\u5176\u4ed6\u672c\u571f\u5e7f\u544a SDK\uff0c\u5728\u6b27\u7f8e\u5730\u533a\u5219\u4f18\u5148\u4f7f\u7528 AdMob \u7b49\u5168\u7403\u6027\u5e7f\u544a\u5e73\u53f0\u3002<\/li>\n<li><strong>\u7528\u6237\u884c\u4e3a\u4e0e\u5174\u8da3\u5b9a\u5411<\/strong>\uff1a\u901a\u8fc7\u5206\u6790\u7528\u6237\u7684\u884c\u4e3a\u6570\u636e\uff0c\u5c06\u7528\u6237\u7ec6\u5206\u4e3a\u4e0d\u540c\u7684\u53d7\u4f17\u7fa4\u4f53\uff0c\u4ee5\u5c55\u793a\u66f4\u7b26\u5408\u5176\u5174\u8da3\u7684\u5e7f\u544a\u3002\u66f4\u591a\u76f8\u5173\u7684\u5e7f\u544a\u53ef\u80fd\u5438\u5f15\u7528\u6237\u70b9\u51fb\uff0c\u63d0\u9ad8\u5e7f\u544a\u7684\u8f6c\u5316\u7387\u548ceCPM\u3002<\/li>\n<\/ul>\n<h3>3. <strong>\u4f18\u5316\u5e7f\u544a\u683c\u5f0f\u4e0e\u5c55\u793a\u4f4d\u7f6e<\/strong><\/h3>\n<ul>\n<li><strong>\u5e7f\u544a\u683c\u5f0f\u9009\u62e9<\/strong>\uff1a\n<ul>\n<li><strong>\u539f\u751f\u5e7f\u544a<\/strong>\uff1a\u539f\u751f\u5e7f\u544a\u7684\u8868\u73b0\u901a\u5e38\u6bd4\u6807\u51c6\u6a2a\u5e45\u5e7f\u544a\u8981\u597d\uff0c\u539f\u56e0\u662f\u5b83\u4eec\u66f4\u597d\u5730\u878d\u5165\u4e86\u5e94\u7528\u7684\u5185\u5bb9\uff0c\u51cf\u5c11\u4e86\u7528\u6237\u7684\u62b5\u89e6\u611f\u3002<\/li>\n<li><strong>\u6fc0\u52b1\u89c6\u9891\u5e7f\u544a<\/strong>\uff1a\u6fc0\u52b1\u89c6\u9891\u901a\u5e38\u80fd\u83b7\u5f97\u66f4\u9ad8\u7684eCPM\uff0c\u56e0\u4e3a\u7528\u6237\u4e3a\u4e86\u83b7\u5f97\u67d0\u79cd\u5956\u52b1\uff08\u5982\u865a\u62df\u8d27\u5e01\u3001\u529f\u80fd\u89e3\u9501\uff09\u4f1a\u9009\u62e9\u4e3b\u52a8\u89c2\u770b\u5e7f\u544a\u3002\u6fc0\u52b1\u89c6\u9891\u5e7f\u544a\u7684\u8f6c\u5316\u7387\u901a\u5e38\u4e5f\u8f83\u9ad8\u3002<\/li>\n<li><strong>\u63d2\u5c4f\u5e7f\u544a<\/strong>\uff1a\u63d2\u5c4f\u5e7f\u544a\u5728\u7528\u6237\u8f6c\u573a\u65f6\u5c55\u793a\uff0c\u80fd\u5e26\u6765\u4e0d\u9519\u7684\u70b9\u51fb\u7387\uff0c\u4f46\u8981\u6ce8\u610f\u907f\u514d\u6253\u65ad\u7528\u6237\u7684\u4f53\u9a8c\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5e7f\u544a\u4f4d\u7f6e\u4f18\u5316<\/strong>\uff1a\u9009\u62e9\u6070\u5f53\u7684\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u53ef\u4ee5\u5927\u5e45\u63d0\u9ad8\u70b9\u51fb\u7387\uff08CTR\uff09\uff0c\u4f8b\u5982\u5c06\u5e7f\u544a\u653e\u7f6e\u5728\u7528\u6237\u884c\u4e3a\u9891\u7e41\u7684\u533a\u57df\u6216\u5728\u7528\u6237\u4f53\u9a8c\u4e0d\u88ab\u6253\u6270\u7684\u60c5\u51b5\u4e0b\u9002\u65f6\u5c55\u793a\u3002<\/li>\n<\/ul>\n<h3>4. <strong>A\/B \u6d4b\u8bd5\u4e0e\u6570\u636e\u9a71\u52a8\u4f18\u5316<\/strong><\/h3>\n<ul>\n<li>\u8fdb\u884c <strong>A\/B \u6d4b\u8bd5<\/strong> \u6765\u5bf9\u6bd4\u4e0d\u540c\u5e7f\u544a\u683c\u5f0f\u3001\u5c55\u793a\u4f4d\u7f6e\u3001\u9891\u7387\u7b49\u5bf9\u7528\u6237\u4f53\u9a8c\u548c\u6536\u5165\u7684\u5f71\u54cd\u3002\u901a\u8fc7\u5bf9\u5e7f\u544a\u8fdb\u884c\u4e0d\u540c\u7684\u53d8\u4f53\u6d4b\u8bd5\uff0c\u627e\u5230\u80fd\u591f\u5b9e\u73b0\u6700\u5927\u6536\u76ca\u7684\u914d\u7f6e\u3002<\/li>\n<li>\u6301\u7eed\u8ddf\u8e2a <strong>\u5173\u952e\u6307\u6807<\/strong>\uff0c\u5982 eCPM\u3001\u586b\u5145\u7387\u3001CTR \u548c ARPU\uff08\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\uff09\uff0c\u5e76\u6839\u636e\u8fd9\u4e9b\u6570\u636e\u8c03\u6574\u5e7f\u544a\u7b56\u7565\u3002<\/li>\n<\/ul>\n<h3>5. <strong>\u63a7\u5236\u5e7f\u544a\u5c55\u793a\u9891\u7387<\/strong><\/h3>\n<ul>\n<li><strong>\u5c55\u793a\u9891\u7387\u63a7\u5236\uff08Frequency Capping\uff09<\/strong>\uff1a\u907f\u514d\u5e7f\u544a\u8fc7\u4e8e\u9891\u7e41\u5c55\u793a\uff0c\u4ee5\u514d\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\uff0c\u5bfc\u81f4\u7528\u6237\u6d41\u5931\u3002\u9002\u5f53\u964d\u4f4e\u5e7f\u544a\u5c55\u793a\u9891\u7387\uff0c\u53ef\u4ee5\u4f7f\u6bcf\u4e2a\u5e7f\u544a\u7684\u66dd\u5149\u4ef7\u503c\u66f4\u9ad8\uff0c\u4ece\u800c\u63d0\u5347eCPM\u3002<\/li>\n<li><strong>\u8282\u5236\u5e7f\u544a\u52a0\u8f7d\u65f6\u95f4<\/strong>\uff1a\u786e\u4fdd\u5e7f\u544a\u52a0\u8f7d\u65f6\u95f4\u77ed\uff0c\u4ee5\u514d\u56e0\u52a0\u8f7d\u7f13\u6162\u5bfc\u81f4\u7528\u6237\u9000\u51fa\u5e94\u7528\u3002\u5feb\u901f\u52a0\u8f7d\u7684\u5e7f\u544a\u66f4\u6709\u53ef\u80fd\u88ab\u5c55\u793a\u5e76\u70b9\u51fb\u3002<\/li>\n<\/ul>\n<h3>6. <strong>\u4f18\u5316\u7528\u6237\u7559\u5b58\u4e0e\u4e92\u52a8<\/strong><\/h3>\n<ul>\n<li>\u63d0\u5347\u7528\u6237\u7559\u5b58\u7387\u662f\u589e\u52a0\u5e7f\u544a\u5c55\u793a\u673a\u4f1a\u548c\u63d0\u9ad8\u5e7f\u544a\u6536\u5165\u7684\u5173\u952e\u3002\u4f18\u5316\u5e94\u7528\u7684\u529f\u80fd\u548c\u5185\u5bb9\uff0c\u589e\u5f3a\u7528\u6237\u7c98\u6027\uff0c\u80fd\u591f\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u65f6\u95f4\uff0c\u4ece\u800c\u6709\u66f4\u591a\u7684\u5e7f\u544a\u5c55\u793a\u673a\u4f1a\u3002<\/li>\n<li><strong>\u6e38\u620f\u5316\u5e7f\u544a\u4f53\u9a8c<\/strong>\uff1a\u4f8b\u5982\u5c06\u5e7f\u544a\u4e0e\u5e94\u7528\u7684\u6838\u5fc3\u73a9\u6cd5\u7ed3\u5408\uff0c\u6216\u901a\u8fc7\u6fc0\u52b1\u7528\u6237\u4e3b\u52a8\u89c2\u770b\u5e7f\u544a\uff0c\u8fd9\u6837\u80fd\u51cf\u5c11\u5e7f\u544a\u5bf9\u7528\u6237\u4f53\u9a8c\u7684\u8d1f\u9762\u5f71\u54cd\uff0c\u540c\u65f6\u589e\u52a0\u6536\u5165\u3002<\/li>\n<\/ul>\n<h3>7. <strong>\u4f7f\u7528\u9002\u5f53\u7684\u5e7f\u544a\u56de\u62a5\u4f18\u5316\uff08Ad Revenue Optimization\uff09\u5de5\u5177<\/strong><\/h3>\n<p>\u901a\u8fc7\u4e00\u4e9b\u4e13\u4e1a\u7684\u5e7f\u544a\u56de\u62a5\u4f18\u5316\u5de5\u5177\uff08\u5982 <strong>IronSource<\/strong>\u3001<strong>AppLovin<\/strong>\uff09\uff0c\u53ef\u4ee5\u5e2e\u52a9\u5f00\u53d1\u8005\u66f4\u597d\u5730\u7ba1\u7406\u5e7f\u544a\u5e93\u5b58\uff0c\u5206\u6790\u5e7f\u544a\u8868\u73b0\uff0c\u5e76\u81ea\u52a8\u8c03\u6574\u5e7f\u544a\u6e90\u548c\u5c55\u793a\u4f4d\u7f6e\uff0c\u4ece\u800c\u6700\u5927\u5316\u5e7f\u544a\u6536\u5165\u3002<\/p>\n<h3>8. <strong>\u5e7f\u544a\u7ade\u4ef7\u7b56\u7565\uff08Ad Bidding\uff09<\/strong><\/h3>\n<p>\u4f7f\u7528\u81ea\u52a8\u5316\u7ade\u4ef7\u7b56\u7565\uff0c\u4f8b\u5982\u901a\u8fc7 <strong>Pangle<\/strong> \u548c <strong>AdMob<\/strong> \u7684\u81ea\u52a8\u5316\u7ade\u4ef7\u529f\u80fd\uff0c\u8ba9\u5e7f\u544a\u6e90\u6839\u636e\u5b9e\u65f6\u51fa\u4ef7\u52a8\u6001\u8c03\u6574\u5e7f\u544a\u5c55\u793a\u3002\u7ade\u4ef7\u7b56\u7565\u901a\u5e38\u80fd\u8ba9\u5e7f\u544a\u4e3b\u652f\u4ed8\u66f4\u9ad8\u7684\u4ef7\u683c\uff0c\u4ece\u800c\u589e\u52a0\u5f00\u53d1\u8005\u7684\u6536\u5165\u3002<\/p>\n<h3>9. <strong>\u4f18\u5316\u5e7f\u544a\u52a0\u8f7d\u65f6\u673a<\/strong><\/h3>\n<ul>\n<li><strong>\u9884\u52a0\u8f7d\u5e7f\u544a<\/strong>\uff1a\u5728\u7528\u6237\u4ea4\u4e92\u7684\u8fc7\u7a0b\u4e2d\uff08\u5982\u8fdb\u5165\u67d0\u4e2a\u9875\u9762\u65f6\uff09\uff0c\u53ef\u4ee5\u9884\u52a0\u8f7d\u5e7f\u544a\uff0c\u786e\u4fdd\u5f53\u7528\u6237\u51c6\u5907\u89c2\u770b\u5e7f\u544a\u65f6\uff0c\u5e7f\u544a\u5df2\u51c6\u5907\u597d\u5c55\u793a\uff0c\u907f\u514d\u56e0\u4e3a\u52a0\u8f7d\u7f13\u6162\u5bfc\u81f4\u7684\u5e7f\u544a\u9519\u8fc7\u673a\u4f1a\u3002<\/li>\n<li><strong>\u9002\u65f6\u5c55\u793a\u5e7f\u544a<\/strong>\uff1a\u786e\u4fdd\u5e7f\u544a\u5728\u7528\u6237\u6700\u4e0d\u5bb9\u6613\u611f\u5230\u6253\u6270\u7684\u65f6\u673a\u5c55\u793a\u3002\u4f8b\u5982\uff0c\u5728\u7528\u6237\u5b8c\u6210\u67d0\u4e2a\u4efb\u52a1\u540e\uff0c\u5c55\u793a\u63d2\u5c4f\u5e7f\u544a\u6216\u8005\u6fc0\u52b1\u89c6\u9891\u3002<\/li>\n<\/ul>\n<h3>10. <strong>\u672c\u571f\u5e7f\u544a SDK \u548c\u5168\u7403\u5e7f\u544a SDK \u7684\u6df7\u5408\u4f7f\u7528<\/strong><\/h3>\n<p>\u7ed3\u5408\u5168\u7403\u548c\u672c\u571f\u5e7f\u544a SDK \u7684\u4f18\u52bf\uff0c\u901a\u8fc7\u5408\u7406\u914d\u7f6e\u4e0d\u540c\u5730\u533a\u7684\u5e7f\u544a SDK\uff0c\u53ef\u4ee5\u6709\u6548\u63d0\u5347\u586b\u5145\u7387\u548c\u5e7f\u544a\u6536\u76ca\u3002\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li><strong>\u4e2d\u56fd\u5927\u9646<\/strong>\uff1a\u4f7f\u7528\u7a7f\u5c71\u7532\u3001\u5e7f\u70b9\u901a\u7b49\u672c\u571f\u5e7f\u544a SDK\u3002<\/li>\n<li><strong>\u5168\u7403\u5e02\u573a<\/strong>\uff1a\u4f7f\u7528 AdMob\u3001Unity Ads 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